Today, there are many businesses that struggle with local SEO and have no idea how to improve their position in local search results.The truth is that local search results are very different from standard organic or general ranking factors, and there are several aspects you should add to your local SEO strategy to make sure you are properly represented in the search results.
What’s more, local SEO is a moving target. Google updates its algorithms on a regular basis, and these changes may have an impact on how your website appears in local search results.
However, the good news is that there are many ways to improve your local SEO, and every successful improvement will put you one step closer to dominating Google’s search results.
This article will show you the five of the most effective ways to improve your local SEO marketing strategy no matter what kind of business you have.
What is local SEO and Why is it So Important?
Local SEO, or local search engine optimization, refers to the process of optimizing your website so that it appears higher in organic search results for keywords that are related to your business location.
In other words, local SEO is a process that helps businesses rank higher for keywords that indicate their localities, such as their city, state, or ZIP code. It allows you to capture local search territory and communicate with people in your area who are searching for what you’re offering.
How to Improve Your Local Search Ranking in 5 Simple Steps
We’ve outlined five different methods for improving your position in local search results below.
- Set Up Your Google My Business Listing
Google My Business, or GMB, is Google’s online directory for local businesses. It’s likely among the most powerful and important tools for local SEO.
By setting up a GMB profile for your business, you can improve your local search results, and make it simpler for customers to find you on Google Maps.
The general rule of thumb is that the more information you include on your GMB page and optimize it, the more likely it will appear in Google local search results. In addition, a strong GMB presence can provide a valuable opportunity for you to promote your business and connect with customers who are looking for your services.
- Request Feedback from Customers
Did you know that 88 percent of potential customers are more likely to choose your services if they read an online review and saw that other customers were satisfied with it?
Getting your consumers to leave positive reviews on Google and other sites like Yelp and Facebook will not only increase your exposure but will also help you boost your local SEO and establish a positive online reputation.
We understand that requesting and collecting feedback may be tough at first, but you should know that most of your consumers will be happy to do so when you ask them kindly
- Stay Active on Social Media
The use of social media as a marketing tool has increased significantly in recent years. With more than 4.48 billion users on social networks across the world, it’s critical for your business to be there if you want to succeed online.
When you establish a presence on social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, or Instagram, you will not only gain greater visibility and buzz about your business, but you will also be able to promote your services and attract new leads.
- Focus on Content With Local Keywords
Believe it or not, the keywords you use in your website and content have a significant impact on the success of your local SEO. Make sure to utilize keywords that reflect your location in the title, URL, and meta description of your posts.
This will help you make your content more relevant and localized, increasing your chances of being seen in local search results. Furthermore, if the content is of high quality, unique, and solves problems effectively, it can help you develop authority and establish trust with your customers.
- Make Your Website Mobile-Friendly
If you have an online presence, then you know that mobile user experience is almost becoming more important than desktop. Mobile devices account for about 54.8 percent of all internet traffic, and Google has revealed that mobile-friendliness will be used as a ranking factor for local search results.
This shows that there is a strong correlation between your site’s level of mobile optimization and its position in local searches. So, if you haven’t optimized your website for mobiles, then not only will you probably lose most of your mobile consumers, but you will also lose the chance to improve your local search ranking.
We Can Help With Your Local SEO
Local SEO is clearly one of the most important aspects of any business strategy. It plays an important role in connecting with local customers and generating valuable leads for your business.
However, if you need the assistance of a professional SEO agency to achieve your local and overall business goals, you can contact us at EagleVision, where we provide complete digital marketing solutions.
We have many years of industry experience and have helped numerous businesses achieve their local SEO objectives. If you’d like to learn more about our SEO services, please do not hesitate to contact us for a free consultation.