The proliferation of technological advancements has impacted us in a lot of positive ways. Promoting and running businesses via online presence has become a very trendy and popular approach nowadays due to the advantages offered by it. Businesses consider it a norm to create a website and utilize it to improve productivity.
However, gone are the days when creating a website was more than sufficient to attract potential customers due to the rise of competition. It is necessary to create a well SEO-optimized and responsive website to get visitors’ attention for longer periods. Otherwise, you may not be able to receive the expected results.
In today’s challenging market, a responsive website is being considered as a key to attract more customers and pursue them to purchase products. The reason is that a responsive website adds a very significant impact on search ranking and bounce rate. Responsive web design is the pivotal factor behind all these possible advantageous outcomes.
Having a responsive web design significantly helps in increasing the traffic from different sources like laptops, mobiles, or tablets. Getting a sufficient amount of traffic from mobile users is very important in which a responsive web design can help. Mobile devices have already generated 54.8 percent of the global website traffic within the first quarter of 2021. These statistics surely indicate the importance of responsive web design.
What is Responsive Web Design and How Does it work?
Responsive web design or RWD is a modern-day approach that allows websites to adjust their displays according to the screen of devices at which they are being opened. In other words, this approach suggests that the development & design of a website should respond to the environment and user’s behavior based on the platform, orientation, and screen size.
The practice of this approach incorporates a mixed combination of intelligent use of all CSS queries, and flexible images, layouts, & grids. By working through the CSS queries and user settings, a responsive web design ensures that the website is automatically changing and adapting according to the device being used by the visitor.
A website designed by following the principles of RWD consists of user-friendly content, features, and media. Responsive web design is a crucial investment to diversify user experience, build brand awareness, and attract more potential customers. By making a website compatible with all screens, responsive web design ensures a more delightful experience.
Why Responsive Web Design Is Good For SEO?
Responsive web design is a clever idea and an attractive online marketing strategy. Google tends to prefer and approve user-oriented websites and nowadays 75% of global users prefer a mobile-friendly site. A responsive web design ensures that the website is designed to deliver the best experience for users whether they are using a laptop or mobile phone.
Having a responsive web design ensures that visitors will be much easier while navigating through different pages of the website. It also improves page load time that is the key to improve rankings. By reducing bounce rate, it attracts visitors to stay for longer intervals of time on the website. A low bounce rate guarantees a good ranking of the website.
What is the Bounce Rate & Why Does it Matter?
So, what is a bounce rate and why does it matter? Bounce rate is one of the most significant website metrics. It is the measurement of the percentage of individuals visiting a site and then leaving after checking out a single page and without doing any other thing such as filling out a form, clicking a link, or making a purchase.
Higher bounce rate or not counting it can be very costly specifically if you are running a commerce business. It indicates that there are some problems with your website. Maybe it is not that user-friendly or the website design is not appealing. Unappealing and unattractive content can also cause a negative impact on the visitors.
According to a recent study, bounce rate can be one of the Google ranking factors. ‘That’s why it needs to be given proper attention. A recent study done by GoRocketFuel.com reveals that the average bounce rate lies between 40 and 51. Try to optimize your website and create a responsive design for it to reduce bounce rate.
How Mobile Friendly Web Design Can Help You Improve Bounce Rate
A high bounce rate indicates that there is something very wrong with your website that needs to be corrected. You may be missing potential conversions and seeing a loss in SEO rankings because of the high bounce rate. Because of the impact caused by bounce rate, one cannot afford to ignore this website metric.
As mobile has become a major source of global traffic, Google has started preferring websites that are more optimized and compatible with all models. A responsive web design can help you in fulfilling the required goals. Here are a few tips that you can follow to lower the bounce rate.
- Make navigating through different pages very clear and simple.
- Other than writing content in an engaging way, deliver it in a flow.
- Ensures that you do have very clearly detailed CTAs (calls to action) in the required positions.
- Use images with small file sizes.
- Make all content easily accessible and engageable.
- Reduce load times.
Top 8 SEO Benefits of Web Design for Your Barrie Business
In this competitive world, if you want to see your website in a noteworthy position, having a responsive web design is going to be very favorable. One of the major advantages of responsive web design is that it helps in finding missing conversations and enhancing global traffic. Some other benefits of having a responsive web design are given below.
- Improves Site Usability: If a user is facing problems in navigating through different pages of a website, it is highly unlikely for him to stay longer. A mobile responsive web design ensures to provide a better user experience.
- Increases Website’s Speed: The speed of a website having a responsive web design significantly increases. It is hard for the users to stay and wait for longer periods.
- Less Duplicate Content: Creating two different versions for different platforms like mobile or laptop means that there is duplicate content which can cause some problems. RWD ensures that there is less duplicate content.
- Device independent: Nowadays, it is very important to attract an audience from all platforms. A responsive web design ensures that the website is compatible with different platforms.
- Decreases Bounce Rate: As aforementioned, having a high bounce rate can cause some problems. Decreasing bounce rate means that visitors will stay for more time.
- Improves Search Engine Rankings: One key advantage of having a responsive website design is that it improves search engine ranking. Standing at the higher position at Google rankings increases the availability and easy access of your website.
- A Better User Experience: A responsive web design increases the user-friendliness and appealing nature of a website. By doing so, it ensures that a user is getting the best experience.
- Boosts Social Sharing: Responsive web design makes social sharing very easy and simple. The main advantage of social sharing is that it draws the attention of more potential customers.
Eagle Vision: Professional Web Design, Marketing & SEO Company in Barrie
Having a responsive web design offers a lot of advantages which we have mentioned above. However, creating a web design is a very laborious and hard-working task which not everyone can accomplish. Hiring a professional web designer is your best solution if you do not have enough time. Here comes Eagle Vision that offers one of the best web designing, marketing companies located in Barrie.
We can create professional and well-optimized web designs according to your requirements. Hiring a professional web design service like us can ultimately result in a significant increase in conversion rate, leads, & sales. We, being a web design Orillia company, have established a good reputation for creating custom mobile-friendly websites.
Our professionals are always here to offer you the best services. Along with creating responsive web designs, we also have experience in:
- CMS
- Graphic design
- Branding
- Digital marketing
- eCommerce