Nowadays, online presence is everything as a website is the first point of contact for many customers. No matter the industry or type of business, a company’s website is one of its most valuable assets. It’s not just how people can find you, it’s also about how they feel upon visiting your website.

A website that is not user-friendly or not looking good will deter potential customers, regardless of how great your products are. In a survey, 57 % of internet users say that they will not recommend a business having a poorly designed website. That’s why if you want to be successful online, then your website needs to be professional, easy to navigate, and aesthetically pleasing. 

If you want to increase your conversion rates and get more traffic to your site, then you should think about having a new design for your website. It can really have a very positive impact on your online presence. This blog post will outline seven reasons why it’s worth investing in a redesign.

Investing in a New Design for Your Website: Why it isNecessary?

Having a responsive, user-friendly, and professional website is the need of the hour as it can cause a very fruitful effect on your business. A poorly designed and non responsive website can hinder the rapid productivity of your business. According to a report published by GoodFirms in 2021, 53.8% of web designers say that people tend to redesign their website when it is non-responsive. Other than giving a look, a newly designed website can offer a lot of productive opportunities for your business too.

Below, we have mentioned seven reasons in detail of why it is necessary to have a new design for your website and why web developers recommend them.

A Good Design Sets A Better Impression

The first few seconds a user spends on a website helps him in setting either the good or bad impression. 75 % users make decisions based on the visual appearance of a website only. So, it is pretty important to capture the attention of a user in the first few seconds by creating an aesthetically beautiful and appealing design of your website.

Unappealing and outdated design of your website will give users a very negative feeling which definitely nobody wants. It may even compel them to leave your website and thus you may lose a significant amount of potential customers. By having an appealing design, you can attract all these potential customers.

It Bolsters SEO Strategies

A good website design does not only increase the beauty of your website, it also deeply affects Search engine campaigns that are necessary to increase the speed and ranking. Many web core elements like large colorful paint, first input delay, and cumulative layout shift add a positive or negative impact on your website.

It is extremely important to acknowledge these important metrics mainly related to the design of your website. All of these metrics can be improved by having a well-planned and appealing web design. Just consider how working on these metrics can be very helpful in improving the ranking of your website.

Build Brand Trust

Having a solid web design is the key to increase the trust and reliability of your brand among visitors of your website. 94% of people trust/mistrust a website based on its design. So, it is extremely necessary to own a website having engaging, clean, and strong design to establish brand trust among the visitors.

A confusing, outdated, and deceptive website will never be able to win the trust of a user. Instead of doing that, it will totally frustrate and annoy users. A user should be properly guided by giving clear headings and calls to action buttons & statements. Only a simple and clear web design can win the trust of a website.

Stand Out From Competitors

Having a responsive website gives you a clear chance to stand out from competitors. According to a survey, 44% of visitors will get a negative impression because of the slow loading of a website. It can truly damage the reputation and brand value of your company. To avoid this and have a better chance of standing out from your competitors, it is necessary to get a fresh and appealing design of a website.

Having a dynamic and thoughtful web design will help you in standing out amongst the crowd. Other than surpassing competitors, it will also help you in demonstrating the professionalism of your business.

Improves User Experience

A beautiful website design improves how a user interacts with it and thus enhances his experience. According to a survey, almost 86 % of users seek information on your website. A beautifully designed website makes it possible to get the desired information easily. Whereas a bad design will irritate users. Other than easy navigation, a good web design also increases the usability.

Improves Conversion Rate

By increasing the beauty and appeal of a website, a good website manages to capture the attention of visitors for longer intervals of time which ultimately results in the improved conversion rate. The reason is that a good web design gives the capability of driving traffic to promotions, special offers, and calls to action. Having a higher conversion rate means the increase in productivity and ultimately profitability of your business.

Attracts More Customers

Having a good web design will not help you in gaining trust of old customers, it will also assist in attracting more potential buyers. Everyone wants to attract more potential customers and having a responsive and professional web design is a key to that. The importance of a good web design cannot be overlooked.

Professional Web Design: 5 Essential Elements of an Outstanding Site

As we have mentioned above, having an attractive and well-thought web design offers a lot of advantages. According to a newly released survey, 48% of people cited that the website’s design is one of the most prominent factors in deciding the reliability and credibility of a business. So, if you have decided to go for the new responsive website design service, here are the five essential elements that need to be considered. The success cannot be assured without taking care of all prominent elements.

Visual Design: People tend to give more attention to beautifully designed visuals. Using great graphics is a very effective and fruitful way to make your website more attractive and eye-catching.

Content: Content is the backbone of your website. If the content of your website is not that good, it will never be able to attract the attention of users. Try to write concise, easy to read, and informative. 

Mobile-friendly: Most of the website traffic comes from mobile. So, it is strongly advised to have a mobile-friendly version of your website. 

Interaction: A website should be interactive and user-friendly. It should be able to attract the audience immediately. 

Branding: A website is the connection between a potential customer and your brand. So, it should be showing what actually your brand represents.

The Bottom Line!

Websites are the new storefronts. With the internet, you can advertise your business all over the world. A good web design offers a significant amount of advantages. 75 % of users make decisions based on the visual appearance of a website only. So, it is pretty important to make a thought out and well-researched web design.

Hiring a professional web design service is a smart decision for your business as it’s not easy to create an effective website on your own. You need to keep up with the latest trends, understand what SEO is and how it will affect your page rank, and design a site that is responsive and works on all devices. All of this is quite daunting and overwhelming.

That’s why you should hire us for professional web design services. Our team of web designers has the experience and creativity you need to take your online presence to the next level. We provide competitive pricing combined with great customer service so you get the best value for your needs. If you’re ready to start building your dream website, contact us online or call us today at 705-722-0199 to speak with a strategist.